Digital Advertising

Description

1.Knowledge & understanding2.Intellectual skills3.Professional & practical skills4.General & transferable skillsThroughout this course students should acquire the competencies listed under each heading as follows: 1.1 Identify key digital advertising types in digital advertising1.2 Understand key terms and metrics in digital advertising1.3 Recognizing Trends & opportunities for Digital Advertising1.4 Understand Digital Advertising culture in the age of mobile media1.5. Understandtheory of interactive media effects1.6 Recognize.posting in brand communities on social networking sites 2.1 Evaluating a social media ad campaign. Students will be provided with the marketing objective, ad campaign, 2.2Analyzingthis data set to evaluate KPIs and make recommendations for how a campaign couldbe improved.2.3 DevelopingandAssessing the financial value of digital advertising2.4 Using Newmethods of measuring advertising efficacy2.5 Apply project best practices to successfully manage a project;2.6 Analyzing some case studies of digital advertising By the end of this course students should be able to :3.1Effectively produce digital ads. topromote certain products3.2Plan forusing different advertising toolsin different marketing situations. 4.1 Create a concept with different implementations.4.2 Managethe elements of digital advertising campaignsteps.4.3 Applying Softwareskills –to create a professional advertising production.4.4 ApplyingVisual conceptualization in ads. production.4.5 Use persuasion appeals for writing materials for the digitalad EDQMS 3/2Page 2of 3App.7.23.3 Plan to manage the technical aspects ofdigitaladvertising toserve the targets.3.4Writing messages 3.5.Visuallyexpress their ideas in creative designs, website social media pages,etc.);3.6 Managing goodrelationshipwith clients

Program

Media Department

Objectives

• This course is designed to give the students some important basic information on the revolutionary changes taken place on the practice of public relations & advertising.the course will address such issues as the nature of public relations , the history ofpublic relations , law & ethics , actionand communication , strategic planning for public relations effectiveness , the key advertising media sectors and the role of brands and branding