Description

Intended Learning Outcomes 1. Knowledge and Understanding 1.1 Know how to create mood and evoke emotion through the right combination of composition, lighting , point of view , correct selection of lens , camera movement, editing , colour grading and tell a story in just a few seconds available in a commercial. 1.2 Know the fundamentals of interior and exterior lighting 2. Intellectual Skills 2.1 Develop understanding of the Cinematographer, Director, Art Director, Editor and Colourist collaboration. 3. Professional and Practical skills 3.1 Colour grade in post-production 3.2 Operate HD Professional Video cameras and Digital SLRs 4. General and Transferable Skills 4.1 Discuss issues related to their work, explain and analyse the methodology used in order to reach the final visual result through oral presentations and written documentation. 4.2 Utilize library and online resources and relevant research tools to retrieve primary and secondary sources. 4.3 Generate and present critical work employing relevant research skills. 4.4 Develop the necessary skills for making oral presentations. 4.5 Develop the skills necessary for productive team work.

Program

Media**

Objectives

• - Storytelling in Commercials - Categories of Commercials - Brainstorming to Create Ideas - Defining the Target group/audience - Filming techniques - Lighting a Commercial - Lens selection in a shot composition impact on storytelling - Grip and camera movement and their effectiveness - Directing actors / talents - Art Direction basics
- Editing a 30-60sec commercial - Sound design
- Basic Colour grading in post-production