Creating and Leading Entrepreneurial Organizations

Creating and Leading Entrepreneurial Organizations

This course demonstrates the entrepreneurial process of new venture creation. The concepts and practices covered in the course are relevant across various forms of entrepreneurship (for-profit and as well as social) and in a broad range of product and services markets. The main focus is on creating a new venture, covering in detail six key aspects related to the entrepreneurial process:introduction to “lean” entrepreneurship principles business model design and assessment legal issues in venture creation new venture marketing and customer acquisition strategy and new venture financial planning