Starting Up a New Business –Business Plan Competition

Description

The aim this practical module is to offer the opportunity to students to apply in practice key strategic, entrepreneurial management, business financial tools and techniques in the context of a startup business venture. More specifically, they will consider a new business opportunity –idea and undertake a feasibility study through the design and implementation of experiential market research activity for a new venture; or for the strategic development-diversification of an existing company. Students will develop hands on experience in terms of the formulation, presentation and promotion of a real business plan proposal to potential investors/financiers.

Program

MBA

Objectives

• By the end of this course, studnets should be able to:  Get an insight into the business planning practices for small business startups.  Learn about company formations, legal and tax issues relating to small firms.  Understand and practice small business financial controls, cash flow management and to learn how to undertake feasibility -financial analysis, Break-Even-Point; and small business risk analysis.  Explain the various dimensions of the new venture funding process - bootstrapping finance, business angel private equity-VC etc.  Understand the art of creative entrepreneurial thinking and innovation management.  Learn the key tools marketing research, formulating convincingly business plan proposals.  Develop insightful knowledge and practical skills about entrepreneurial business planning skills i.e. market research, communication, presentation, networking skills etc.  Be able to critically evaluate business plans from the perspective of the financier, investor, entrepreneurial manager and service provider / support agencies.