Program Description

Marketing is the art and science of finding out what people want and thus, being able to create, optimize and promote products and services to sell to a target market. In offering a Marketing major, the department is committed to enabling the students to explore the process that begins with creating a product or service and ends with putting it into consumers'' hands. This major includes courses like marketing research, advertising, sales promotion, and international marketing. Further to that, we are dedicated to bringing real hands-on experience and market exposure through a variety of projects, events, field visits, and seminars. The marketing degree is designed to give a student a solid foundation in business leadership and proper exposure to current trends in the world of marketing. Marketing has always been a challenging and creative business discipline. As a backbone of most successful multinational and global corporations. The marketing department presents new challenges to the business and academic world in terms of both theory and practice. The globalization of business has opened up new markets and has altered the nature of competition. The world is becoming a global village and needs for a better understanding of international business practices, policies, and strategies is indispensable. Accordingly, the College of Management and Technology has decided to establish. The Department of Marketing focuses on the marketing students' needs, introduce new majors with an international/ global perspective, and faces new challenges in the Egyptian business environment.

Learning Outcomes

• Marketing Learning Programs: PLO'S 1. Acquire Knowledge and understanding regarding major concepts, theories, and contemporary issues in the Business Administration/ Marketing context. 2. Analyze, interpret, and apply theories in real Business Administration/ Marketing context. 3. Use scientific models in problem-solving. 4. Effectively communicate, work in teams, and present their findings effectively.