This course concentrates on developing students'' understanding of the international markets and how the effects of globalization on the innovation process. This course aims to give students a deeper understanding of the cross-cultural negotiation process and the challenges and barriers that exist to pursue opportunities globally.
Creative Entrepreneurship
This course aims to examine entrepreneurial and creative thinking skills in the context of an advancing creative economy and global shifts in the future of work. Students will examine business, innovation and entrepreneurial theories related to creating and funding an entrepreneurial initiative, while exploring ways to unlock creative capacity both in the individual and in creative and commercial pursuits. Students will explore collaborative modes of production and models of entrepreneurship through critical readings, engaged practice and case-studies.
Innovation Discovery and Technology Transfer
This course concentrates on developing students'' understanding of the innovation process in the technological context. The course aims to develop, via the use of industry mentors, a deeper understanding of technological innovation and its adoption and diffusion and how to manage this process.
Social Entrepreneurship
The aim of this course of study is to help students develop a better understanding of the role of the social enterprise and entrepreneurial activity in creating diverse forms of value that help sustain our communities and societies. The course explores how social entrepreneurs apply traditional (private-sector) entrepreneurship focus on innovation, risk taking and large scale transformation to social problem solving in the social enterprise sector. Besides learning about theory and practice of social entrepreneurs, students will be engaged in active learning by using practical tools for starting a social venture.
Strategic and Entrepreneurial Marketing
This course will adopt a general management perspective, and explores how marketing contributes to corporate strategy and how marketing influences and is influenced by other functions within the organization.Students will learn to be effective members of entrepreneurial teams, to comprehend a world characterized by uncertainty and change and to identify and evaluate opportunities.
Creating and Delivering Value
This course combines theory and experiential assignments to encourage students to undertake a marketing invention process. This course equips and challenges students to generate a marketing invention through an intensive process in collaboration with other students. Students will apply a number of practical tools to aid the creative process.
Research Methodology & Business Reporting
The first part of this course provides a comprehensive theoretical and practical framework for business research. It introduces the processes for developing research and considering different research designs and approaches together with statistical methods for data analysis and interpretation. The second part of the course teaches students how to report and present research findings using computer technologies and other presentation aids.
Strategic Management
This course is designed to enable students to identify central issues and problems in business organizations to suggest alternative approaches and then present well-supported recommendations for future actions. The course will accomplish these objectives by explaining concepts and theories useful in understanding the strategic management process. The course will cover topics such as characteristics of strategic decisions, strategic decision makers, social responsibility and ethics in strategic management, situation analysis and corporate strategy, business and functional strategies in addition to strategy implementation and control. A case-study oriented approach will be heavily used in this course.
