Media  Miami
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Public Opinion

  • Media |

Description

The intended learning outcomes of this course are categorized under the following four headings: 1. Knowledge and Understanding 2. Intellectual Skills 3. Professional and Practical skills 4.General and Transferable skills Throughout this course students should acquire the competencies listed under each heading as follows.

Program

Media

Objectives

  • This course explores the structure and dynamics of public opinion, providing a broad – based introduction to the relationship between the scenes of action, the human picture of that scene of action, the human response to that picture working itself out upon the scene of action. The following issues will be handled: The world outside and the picture in our heads, Approaches to the world outside, Stereotypes, Interests, Newspapers, The appeal to Public and The appeal to reason.

Textbook

McCombs, M., Holbert, L., Kiousis, S., & Wanta, W. (2011). The news and public opinion: Media effects on civic life. Polity.

Course Content

content serial Description
11. Introduction to Public Opinion/ Components of public opinion.
22. Difference between public opinion and public relations
33. The factors that shape public opinion
44. Media and Political Socialization
55. Media effects in shaping public opinion
66. Tools to measure public opinion part 1
77. 7th Week exam+
88. tools to measure public opinion part 2
99. Media audience segmentation interest groups & lobbies
1010. Survey design
1111. Sampling (Probability Sampling) part 1
1212. 12th week Project submission + (Probability Sampling) part 2
1313. Non- Probability Sampling part 1
1414. Non- Probability Sampling part 2
1515. Theories explain public opinion formation + Revision

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: COM 232
  • Credit hrs: 3
  • Prequisites: Introduction to Mass Communication COM 130
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