Principles of Design

  • Media |

Description

The Intended Learning Outcomes of this course are categorised under the following four headings: 1. Knowledge and understanding 2. Intellectual skills 3. Professional and practical skills 4. General and transferable skills Throughout this course students should acquire the competencies listed under each heading as follows.

Program

Media

Objectives

  • Introduce the fundamental basics for organizing visual information in two-dimensional space. Make students aware of the importance of principles and elements of two-dimensional space in graphic design. the course should Cover the different aspects of the design process (thinking, observing, researching, implementing, evaluating and presenting). Also it should Enable students to assess the requirements of a project brief, research, plan and development through studio practice.

Textbook

Poulin, R. (2011). The Language of Graphic Design: an illustrated handbook for understanding fundamental design principles. Rockport.

Course Content

content serial Description
1Introduction to Design Fundamentals Overview of design principles Importance of design in various fields
2Historical Context and Evolution of Design Evolution of design through history Influential design movements and styles
3Elements of Design - Part I Understanding lines and their applications Exploring shapes and forms in design
4Elements of Design - Part II Introduction to color theory Using texture and pattern in design
5Elements of Design - Part III Spatial considerations in design Manipulating space for visual impact
6Principles of Design - Part I: Balance and Proportion Symmetry, asymmetry, and radial balance Proportion and scale in design
7Principles of Design - Part II: Emphasis and Unity +7th Exam Creating focal points in design Achieving unity and variety
8Principles of Design - Part III: Contrast and Harmony Creating visual rhythm and movement Using repetition and pattern effectivelyPrinciples of Design - Part III: Contrast and Harmony Creating visual rhythm and movement Using repetition and pattern effectively
9Principles of Design - Part IV: Rhythm and Repetition Alignment / Internal Proportions / Cropping / Frame
10Principles of Design - Part V: Gradation and Space Exploring gradation in design Understanding the role of space in composition
11Typography Basics Introduction to typography Font selection and pairing
12Layout Design and Grid Systems +12th Assessment Principles of layout composition Utilizing grid systems in design
13User-Centered Design - Part I Understanding the user experience Principles of usability in design
14User-Centered Design - Part II Human factors in design Applying design thinking to solve problems
15Final Project and Reflection Implementation of design principles in a final project Project presentation and peer critiques Reflection on the learning journey and future applications of design principles

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.

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