Media  Miami
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Integrated Marketing Communication

  • Media |

Description

The Intended Learning Outcomes of this course are categorized under the following four headings: 1. Knowledge and understanding 2. Intellectual skills 3. Professional and practical skills 4. General and transferable skills Throughout this course students should acquire the competencies listed under each heading as follows.

Program

Media

Objectives

  • This course introduces students to different components of marketing communication through delving into the different dimensions involved in building an integrated successful promotion strategy. The course allows students to understand and examine the promotional mix including advertising, public relations, personal selling and marketing. Students are provided with knowledge on technical as well as theoretical aspects of IMC through applying learnt concepts to comprehensive IMC campaigns, while analytically considering the evolving media and marketing environment.

Textbook

Terence, A. S., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications. Cengage Learning.

Course Content

content serial Description
11 Introduction to IMC.
2 The role of IMC in marketing communication process.
3 The main themes of integrated marketing communications.
4 The tasks of integrated marketing communications.
5 IMC and Advertising
6 IMC and Public relations.
7 IMC and Public relations(2) Week 7 Exam & Submission
8 IMC and sales promotion.
9 IMC and direct marketing.
10 Innovative tools and IMC.
11 IMC and consumer behavior .
12 IMC and consumer behavior (2) Week 12 Project Submission
13 IMC and branding .
14 Integrated marketing communications campaigns and programs
15 Integrated marketing communications campaigns and programs . • Final Project Discussion

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: COM 234
  • Credit hrs: 3
  • Prequisites: None
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