Digital Advertising

Track Description

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Learning Outcomes

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Markets and Career

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Admission Requirements

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Tests & Prerequisites

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Brief

Digital advertising studies are of paramount importance in today's digital landscape, as they provide individuals with the knowledge and strategies to effectively reach and engage target audiences through various online platforms and channels. By studying digital advertising, individuals acquire valuable skills in data analysis, campaign optimization, and audience targeting, enabling them to navigate the ever-changing advertising industry and drive impactful results for businesses and brands in the digital realm..

Term 5

Code Title Prequisites
COM332 Contemporary Media Environment none
DGM350 Digital Journalism none
DGM351 Digital Advertising Introduction to Advertising COM233
COM333 Media and Society none
COM334 Media Laws and Ethics none
HUM320 Introduction to Applied Linguistics none
HUM321 Research Methods none

Term 6

Code Title Prequisites
DGM352 Digital Public Relations none
DGM353 Digital Media Campaigns none
DGM354 Artificial Intelligence Applications in Digital Media none
DGM355 Writing for Digital Media Writing & Editing Media Material COM237
DGM356 Social Networks none
DGM357 Digital Media Research none
PTR364 Practical Training none

Term 8

Code Title Prequisites
DAD450 Advertising Writing &Editing Skills Writing for Digital Media DGM355
DAD451 Digital Advertising Production non
DAD452 Digital Advertising Management non
DAD453 Advertising Research non
DAD454 Advertising Media Introduction to Advertising COM233
DGM457 Graduation Project 100 Credit Hours
Courses
  • Degree Bachelor
  • Area of study: Humanities and Social Studies
  • Num of Terms: 4 Terms
  • Credit hours: 62 hrs
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