Marketing

College of Management & Technology |
English

Program Description

it considered the backbone of most successful multinational and global corporations, marketing presents new challenges to the business and academic world in terms of both academic theory and practice. The business globalization has opened new markets and has altered the nature of competition now and in the future. The world is becoming a global village and the need for better understanding international business practices, policies and strategies is indispensable. Accordingly, the College of Management and Technology has decided to establish the Department of Marketing & International Business to better focus on the marketing students’ needs, introduce new majors with an international/ global perspective and face the new challenges in the Egyptian business environment. The Department of Marketing & International Business currently offers a Major in Marketing with an international/ global perspective that faces the new challenges in the business environment. The Marketing and International Business Department currently offers an educational service giving it a practical flavor as well as getting it in touch with the pioneering corporate sector regionally and globally for preparing students to the real industry practices

Learning Outcomes

Data will be available soon!

Markets and Career

There have been lately drastic changes in the economic, technological, political, and cultural structure of the Egyptian business market introducing new job opportunities and challenges. The department of Marketing and International business provides a more contemporary set of skills, hands on experience and appropriate knowledge for its students to meet those flourishing career opportunities and job market demands. Career opportunities for students graduating with a Major in Marketing include Public Relations Manager, Promotions Assistant, Marketing Coordinator, Marketing Specialist, Customer Services, Marketing Consultant, Product/Brand Manager, Social Media Manager, Buying Agent, Broker, Marketing Research Analyst, Customer Service Representative, International Trade Specialist and Sales Manager.”