Contemporary Media Environment

Description

Upon completion of this course, students will be able to: Identify a range of media texts andcontexts including web –based media, film, television, advertising and news production.Analyze major models andconcepts used in the study of contemporary media culture; aswell as examineinstitutions, practices and texts.Differentiate betweenkey theories around the study of cultural identity,difference affect, ethics and politics of the representation with a focus on visual culture and its theorization Be aware of modern media infrastructure and technology -Critique some contemporary media issues such as international media influence and the digital divideExplorehow recent changes in our media affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the internet.Chronicle the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated'Discussthe development of cable and satellite television, VCRs, DVDs, the internet and personal computersEmphasize the broader political, social, and economic context within which these importantnew technologies have developed.Employcreative thinking in the production of media materials.Analyze the basic concepts of numbers and statistics when presenting results of market studies and research.Analyzethe elements of the internal and external marketing environment and their impact on the target audience. Evaluateof some press and digital ads as case studies. Analyzepress and digital advertisements in light of the professional and ethical standards of the media profession.

Program

Media**

Objectives

• This course investigates the contemporary media environment, and how to apply latter-day communicative notions of the arts, media and cultural industries tomedia text though the use of photography, film, and web –based platforms. Students will learn how to develop critical skills necessary to analyze contemporary media –related creative industries and various media texts. It will also teach student show to communicate their ideas effectively and while being exposed to a highly diverse international media environment.