Public Opinion

  • College of Language and Communication |
  • English

Description

The intended learning outcomes of this course are categorized under the following four headings: 1. Knowledge and Understanding 2. Intellectual Skills 3. Professional and Practical skills 4.General and Transferable skills Throughout this course students should acquire the competencies listed under each heading as follows

Program

Media Department

Objectives

  • This course explores the structure and dynamics of public opinion, providing a broad – based introduction to the relationship between the scenes of action, the human picture of that scene of action, the human response to that picture working itself out upon the scene of action. The following issues will be handled: 1. The world outside and the picture in our heads. 2. Approaches to the World outside. 3. Stereotypes. 4. Interests. 5. Newspapers. 6. The appeal to Public. 7. The appeal to reason.

Textbook

McCombs, M., Holbert, L., Kiousis, S., & Wanta, W. (2011). The News and Public Opinion: Media effects on civic life. Polity.

Course Content

content serial Description
1Lecture Introduction and Orientation Defining major concepts: what is public opinion? Role of communication Section Introduction and Orientation, Defining major concepts: what is public opinion?, Role of communication Application Assignment 1: Read an academic article on role of communication and write a 2 page report
2Lecture The News Media Chapter 1: Changing communication environment Section The News Media Chapter 1: Changing communication environment Application Exercise: Choose a current issue and develop survey questions that tests the public's reaction
3Lecture Chapter 2: Reporting the news Chapter 3: Trust in the News Section Chapter 2: Reporting the news Chapter 3: Trust in the News Application Assignment 2: A case study on news coverage of presidential elections
4Lecture II. Setting the civic stage. Chapter 4: The Audiences for news Section II. Setting the civic stage. Chapter 4: The Audiences for news Application
5Lecture Chapter 5: Focusing public attention Section Chapter 5: Focusing public attention Application Assignment 3: Read an article on how the media frames political issues and write a 2 page report
6Revision
77th Exam
8Lecture Chapter 6: learning from the news Section Chapter 6: learning from the news Application Exercise: Discuss an academic article on news framing
9Lecture Chapter 7: Forming Opinions Section Chapter 7: Forming Opinions Application
10Lecture Chapter 8: Tone of the news Section Chapter 8: Tone of the news Application Exercise: In class discussion on attitude strength, opinion and response stability
11Lecture Chapter 9: Political Behavior Chapter 10: What citizens bring to the news Section Chapter 9: Political Behavior Chapter 10: What citizens bring to the news Application Exercise: Develop a choice questionnaire addressing a current issue
1212th Exam
13Lecture Chapter 11: News influence on civic life Section Chapter 11: News influence on civic life Application Exercise: Discuss an academic article on how citizens attitudes affect their decision making process during elections
14Lecture Chapter 12: Assessing the role of news in civic life Section Chapter 12: Assessing the role of news in civic life Application In class discussion on the news media significant effects on individuals civic life and the way that the democratic process works in practice.
15Revision

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Courses
  • Degree Bachelor
  • Code: COM232
  • Credit hrs: 3
  • Prequisites: COM130
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