Description

This course is an overview of design principles and practices common to most design professions, to give students a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. Students will learn the language of design, how to think like a designer, how to judge between good and bad design execution, and where to go for additional resources of specialized design practice.

Program

Media Department

Objectives

 Identify the fundamental principles of design  evaluate design work with users  Apply fundamental principles of visual design  effectively organize and present information with your interfaces  perform and analyze controlled experiments online.  Evaluate and apply principles of perception and cognition that inform effective interaction design.

Textbook

Poulin, R. (2011). The Language of Graphic Design: an illustrated handbook for understanding fundamental design principles. Rockport.

Course Content

content serial	Description
1	The design process: an introduction The process designers use to solve a design problem
2	The basic elements of Graphic Communication Point / Line / Typography / Images
3	Unity Gestalt Theory / Grid / Alignment
4	Focal Point & Visual Emphasis Ways of creating visual emphasis / degrees of emphasis / hierarchy
5	Scale and Proportion Internal Proportions / Cropping / Frame
6	Balance Symmetry/Asymmetry Ways to achieve symmetrical and asymmetrical compositions
7	7th week assessment
8	Rhythm Alternating and progressive rhythm in design
9	Texture and pattern How pattern and texture can be used in design
10	Illusion of Space Ways to achieve illusion of space
11	Illusion of Motion Ways to achieve illusion of motion
12	12th week assessment
13	Colour Theories Colour theories and colour mixing
14	Size, function and format How size, functionality and format of a design application affects the user / viewer
15	Final revision

Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Bachelor
Code: COM231
Credit hrs: 3
Prequisites: None

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Principles of Design