Introduction to Mass Communication

Description

Define communication. Discuss the history of communication from ancient to modern times. List the five forms of communication. Demonstrate an understanding of Verbal communication. Identify a wide range of media technologies and their industries. Understand the communication models and theories. Understand forms of diversity in domestic society in relation to mass communication and the impact it has on global society. Identify mass communication theories, trends, processes, and models. Understand the effects of media messages. Identify basic concepts of mass communication/mass media relative to the historical, cultural, economic, and political issues surrounding these concepts. Practice how mass communication objectives are set. Distinguish among the forms of communication. Compare and contrast verbal communication and nonverbal communication. Analyze ways in which personal presentation and environment provide nonverbal cues. Contrast the main listening styles. Apply critical-listening skills in interpersonal, educational, and mediated contexts. Evaluate messages produced by others using competent feedback. Compare various leadership styles. Evaluate the diversity of representations in the media and discuss potential effects. Evaluate the credibility of sources. Evaluate the ethics of intellectual rights and copyrights in new media. Evaluate the ethics of content filtering and surveillance in new media. 3-1 Employ perception checking to improve the perception of self and others. Employ strategies for improving competence with sending nonverbal messages. Employ audience analysis. Compose an audience-centered, specific purpose statement for a speech. Employ media-literacy skills to evaluate media messages. Employ strategies for addressing public speaking anxiety. Employ strategies for effective informative speaking, including avoiding persuasion, avoiding information overload, and engaging the audience. Choosean organizational pattern that is fitting for a persuasive speech topic. Use the transaction model of communication to analyze a recent communication encounter. Create a formal outline. Create a speaking outline. Work in a team environment. Develop presentation skills. Improve critical thinking skills.

Program

Humanities Department

Objectives

• This course focuses on the historical, cultural, economic, and political impact of mass communication on individual media consumers and on American and global cultures. Topics may include corporate control, the role of government, freedom of expression, values and ethics, journalism, advertising, public relations, and media effects. Specific media industries, including radio, television, movies, newspapers, books, magazines, and the internet, will be examined.