Fundamentals of Business

Description

Introduction to the course – overview of business environment, The contemporary business environment – Entrepreneurship, Business Management – the management process, types of managers, contingency planning and crisis management., Organizing the Business – types of organizational structures, Operations Management – services and goods, Quality and productivity, quality improvement, Leadership and Decision Making, Human Resource Management – staffing and developing workforce, Principles of Marketing: marketing plan, marketing strategy, product life cycle., Principles of Marketing: Developing and Pricing Products– pricing strategies, Financial Systems: Understanding Money , Financial Systems: Managing Business Finances, Accounting and Financial Reporting

Program

IS -132 CRs

Objectives

• • Conduct business in the global economy.
  • Start and expand a small business.
  • Manage a business, information systems, and production.
  • Manage employees.
  • Develop marketing strategies to satisfy customers.
  • Manage accounting and financial resources.