Advertising Media Planning

  • Media Management |
  • English

Description

The course will help students to understand how to develop effective media plans for advertising campaigns. The course topics will include media planning tools, channels, online and offline ads, budgeting and planning campaigns for profit and non-profit organizations with comprehensive real-world business examples.

Program

Media Management (3-year track)

Objectives

  • Students will be able after taking this course, to determine the most effective way to deliver a brand’s message to its target audience and maximize reach through various channels.

Textbook

Data will be available soon!

Course Content

content serial Description

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: BMM4116
  • Credit hrs: 3
  • Prequisites: BMK1104 BMM3144
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