Entrepreneurship and Feasibility Analysis

Description

The course is designed to provide business students and future entrepreneurs with clear and simple steps to conduct research, analyze business opportunities, feasibility studies, and write their startup business plan.

Program

Media Management (3-year track)

Objectives

• The students will learn a simple approach to identify business opportunity, and to determine the profitability of the startup. A step-by-step feasibility analysis is explained during the course, with emphasis on the importance of proving the assumptions so that there is more certainty in the profitability and less risk for business founder.