E-business Fundamentals

Description

This course introduces and defines the concepts of e-Business and e-Commerce models, for both B2C and B2B businesses and introduces the basic business concepts required for understanding of e-Commerce firms including industry structure, value chain, customer Relationship Management (CRM), firm strategy, and social and ethical issues. The course covers the technology infrastructure for e-Business/e-Commerce, e-Payments systems, e-Commerce marketing communications, secure transactions, and online services and communities

Program

IS -132 CRs

Objectives

• 1. Understand the difference between e-Business and e-Commerce. 2. Understand the models of e-Commerce. 3. Identify and implement the steps of building e-Commerce web sites. 4. Recognize the e-Commerce infrastructure. 5. Be familiar with the e-Payment systems. 6. Understand the e-Commerce Marketing concepts. 7. Understand the requirements and methods of e-Commerce secure transactions.