Integrated Marketing Communication Campaigns

Description

1.Knowledge & understanding 2.Intellectual skills 3.Professional & practical skills 4.General & transferable skillsThroughout this course students should acquire the competencies listed under each heading as follows: 1.1 Understand the conceptual l terms of IMC Mix1.2 Understand the new trends of IMC and its components1.3 Recognizing the role of IMC plan in brand awareness1.4Understand market/category research methodologyand concepts of consumer behavior analysis1.5.Understandthe media planning concepts1.6Recognize the key elements of creating brand identity.1.7Expand their analytical and cognitive skills through learning experiences in diverse subjects 2.2 Develop a relevant insight from the research data; 2.3Develop a creative brief;2.4 Develop a feasible integrated marketing communications strategy plan 2.5Apply project management best practices to successfully manage a project;2.6 Analyzing the old promotion theory & the IMCstrategy By the end of this course students should be able to:3.1Effectively present and sell their strategies in front of the client3.2Plan forusing different communication tools in different marketing situations.3.3 Plan to manage the technical aspects ofIMC media productionto serve the targets.3.4Writing messages 3.5.Visuallyexpress their ideas in creative designs (logos, posters, website mockups, banners, etc.);3.6Effectivelydevelop and manage a flourishing client relationship. 4.1 Create a concept with different implementations.4.2 Managethe elements of IMC campaign steps.4.3 Applying Softwareskills –to create a professional strategy.4.4 ApplyingVisual conceptualization strategy.4.5 Use persuasion appeals for writing materials for the IMC campaigns4.6 Createthe elements marketing strategy.

Program

Media**

Objectives

• This course discusses means of creating and launching a campaign in accordance with an integrated marketing communication perspectives. It demonstrates how such activity will fit into the general process of marketing managements, and addresses marketing objectives and budget,target audience m selection, communication objectives, creative strategy, integrated communication strategy and media strategy.students examine the promotional mix including advertising publicity, personal selling and sales promotion from an integrative perspective.students createand manage these promotional tools to successfully execute a business campaign. In the process,students will resort to integrated marketing communications and brand building,basic IMC strategies, creating,sending and receiving brand messages, IMC functions, social, legal and ethical issues in IMC, international marketing communications, and effectiveness,measurement and evaluations.