Digital Advertising Production

Description

1. Knowledge and understanding 2. Intellectual skills 3. Professional and; practical skills 4. General and transferable skills Throughout this course students should acquire the competencies listed under each heading as follows: 1.1 Identify key digital advertising types in digital advertising 1.2 Understand key terms and metrics in digital advertising 1.3 Recognizing Trends and; opportunities for Digital Advertising 1.4 Understand Digital Advertising culture in the age of mobile media 1.5. Understand theory of interactive media effects 1.6 Recognize. posting in brand communities on social networking sites 2.1 Evaluating a social media ad campaign. Students will be provided with the marketing objective, ad campaign, 2.2 Analyzing this data set to evaluate KPIs and make recommendations for how a campaign could be improved. 2.3 Developing and Assessing the financial value of digital advertising 2.4 Using New methods of measuring advertising efficacy 2.5 Apply project best practices to successfully manage a project; 2.6 Analyzing some case studies of digital advertising By the end of this course students should be able to : 3.1 Effectively produce digital ads. to promote certain products 3.2 Plan for using different advertising tools in different marketing situations. 3.3 Plan to manage the technical aspects of digital advertising to serve the targets. 3.4 Writing messages 3.5. Visually express their ideas in creative designs, website social media pages, etc.); 3.6 Managing good relationship with clients 4.1 Create a concept with different implementations. 4.2 Manage the elements of digital advertising campaign steps. 4.3 Applying Software skills –to create a professional advertising production. 4.4 Applying Visual conceptualization in ads. production. 4.5 Use persuasion appeals for writing materials for the digital ads.

Program

Media**

Objectives

• Define the role of graphic communication in advertising. - Introduce students to the ways in which commercial and social advertising is implemented, analyzed and understood within the context of contemporary culture. - Encourage students to explore advertising and the role played by graphic communication within the context of social, political and ethical issues. - Enable students to increase and develop their awareness of a variety of thinking methods towards the making of advertising (brand/commercial and social related). - Make students aware of the range of tools available for the exploration, understanding and development of advertising design solutions