Social Psychology

Description

Identify the different branches and key principles of psychology. Recognize how heredity and environment affect human development. Examine personality types. Explain how children acquire language. Observe the stages of the typical human development through the life span. Explain types of cognitive and associative learning. Distinguish between classical conditioning and operant conditioning. Examine the different types of reinforcement. Classify types of memory and outline the detailed features of the long and short-term memories. Define stress, discuss different causes of frustration and classify different types of conflict. Distinguish between depression and learned helplessness. Classify the different types of motives and identify the difference between social motives and learned motives. Distinguish between psychology and pseudo-psychology. Analyze how humans develop morals and values. Compare discovery and rote learning. Analyze marketing campaigns based on types of learning. Compare short-term memory to long-term memory. Point out the memory retrieval model. Examine various defense mechanisms. Analyze strategies to manage stress. Apply Maslow's hierarchy of needs. Interpret the physiological signs that result from motives and emotions. Analyze different personality types. Assess the effects of the environment on the individual. Apply different concepts of associative learning and cognitive learning on the field of advertising. Apply different concepts of memory on simultaneous interpretation, teaching and media. Develop ways to improve memory and information processing. Analyze defense mechanisms used by colleagues in everyday life. Evaluate causes of basic feelings/instincts such as hunger and fear. Plan work tasks in stressful work environments. Plan work within a specific time frame. Apply principles of simultaneous translation. Develop their research skills.

Program

Humanities Department

Objectives

• This course aims at applying psychological knowledge in understanding social behaviour and mental processes. This takes place through examining how psychological theories and principles are applied to real-life situations in education, language and media. The course also highlights how the surrounding environment and heridity affect human motives and human development. Moreover, topics covered include social disorders, social beliefs, cultural influences, self-knowledge, self-esteem and interpersonal relationships.