- Degree Bachelor
- Code: TM437
- Credit hrs: 3
- Prequisites: None
The course aim to explore how service quality could be used to achieve competitive advantage in the tourist destination.
B.Sc. Tourism Management
Data will be available soon!
| content serial | Description |
|---|---|
| 1 | Understanding Quality in Leisure and Tourism (The Leisure and Tourism Product) |
| 2 | Understanding Quality in Leisure and Tourism (Quality as a Goal) |
| 3 | Understanding Quality in Leisure and Tourism (The Consumer) |
| 4 | Understanding Quality in Leisure and Tourism (Concepts of Quality in Tourism) |
| 5 | Understanding Quality in Leisure and Tourism (Customer Satisfaction) |
| 6 | Understanding Quality in Leisure and Tourism (The Leisure and Tourism Experience) |
| 7 | 7th week exam |
| 8 | Designing Quality (Characteristics of Service) / field trip |
| 9 | Designing Quality (Capacity Management and Organizational performance) |
| 10 | Achieving or Delivering Quality (Quality and Culture Change) |
| 11 | Achieving or Delivering Quality (Quality Management Systems) |
| 12 | Term paper presentation |
| 13 | Achieving or Delivering Quality (Quality Management Tools and Techniques) |
| 14 | Achieving or Delivering Quality( Measurement of Quality) |
| 15 | Achieving or Delivering Quality (Quality and Human Resource Management) |
| 16 | Revision + Final Exam |
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