- Degree Bachelor
- Code: TM333
- Credit hrs: 3
- Prequisites: None
the course aim is to guide students down the intriguing, discovery laden road to leaning marketing and help them master the basic concepts and practices of modern tourism marketing in an enjoyable and practical way
B.Sc. Tourism Management
Data will be available soon!
content serial | Description |
---|---|
1 | Marketing for hospitality and tourism |
2 | Service characteristics for hospitality and tourism |
3 | Role of marketing in the strategic planning |
4 | The marketing Environment |
5 | Consumer buying behavior |
6 | Brand strategy and management |
7 | 7th week exam |
8 | Consumer service quality strategies / Field Trip |
9 | Internal marketing |
10 | Products & pricing |
11 | Promoting products: Public relation and sales promotion policy |
12 | 12th week exam |
13 | Promoting products: Public relation and sales promotion |
14 | Electronic Marketing |
15 | Destination Marketing |
16 | Final Exam |
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