Principles of Marketing

Description

This introductory course exposes students to nature and scope of marketing, marketing systems, the marketing environment, definition of market, market segmentation and buyer’s behavior. Furthermore, students shall be exposed to product development, pricing, promotion and basic distribution strategies and more importantly the application of these topics to the Egyptian environment and market.

Program

Business Information Systems

Objectives

• Understand the definition, nature and scope of marketing.rn-Acquire a full understanding about marketing strategy, environment and process.rn-Exposure to product, service and branding strategies. rn-Acquire knowledge about pricing, promotion and distribution approaches and strategies.rn-Exposure to contemporary issues in marketing