Customer Relationship Management

  • mqm - productivity and quality institute |
  • English

Description

The purpose of this course is to support the candidates with the needed skills to successfully perform in managerial positions. The selected topics will enhance candidates' ability to fully understand consumer requirements, attitudes, behavior, and expectations. During this course candidates will learn how to develop, evaluate and implement effective marketing strategies.

Program

Master in Quality Management MQM

Objectives

  • 1. Understand the detailed aspects of the EFQM Excellence Model and the RADAR scoring matrix. 2. Identify applications of these concepts and theories and how to apply them in developing marketing strategies. 3. Gain a good level of assessor skills through practical 'hands on' work based upon a high quality case study. 4. Gather, assimilate and analyse evidence from documents and discussions, and use it to make effective judgments. 5. Develop the skills and knowledge to conduct assessments with a varying range of complexity. 6. Contribute effectively as a member of a high performing assessment team. 7. Use the EFQM model to assess the organizational performance.

Textbook

Data will be available soon!

Course Content

content serial Description
11. Definition, element, processes, systems, and applications 2. Customer supplier relationship 3. CRM as an integral business strategy 4. Customer knowledge 5. The individualized customer propositions 6. The relationship policy 7. An advanced understanding of the EFQM Excellence Model and the Fundamental concepts 8. The RADAR scoring matrix method 9. Understanding the organization being assessed 10. The Assessment Process 11. The process of reaching consensus 12. The preparation and delivery of feedback reports and Presentations 13. Final Exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Master
  • Code: MK932
  • Credit hrs: 3
  • Prequisites: QL921
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