Description
The course examines the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company`s objectives. It comprises many tasks that would help in dealing effectively with everything that affects the growth and profitability of a firm.rn
Program
Marketing
Objectives
- The course comprises nine critical tasks:rn-formulate the company`s mission, including broad statements about bits purposes, philosophy and goalsrn-conduct an analysis that reflects the company`s internal conditions and capabilities rn-Assess the company`s external environmentrn-Analysis the company`s options by matching its resources with the external environment.rn-Identify the most desirable options by evaluating each option in light of the company`s mission rn-Select long term objectives and grand strategies that will achieve the most desirable options.rnImplement the strategic choices by means of budgeted resources allocations in which the matching of tasks, people, structures, technologies and reward systems.
