Organizational Behavior

Description

This course examines the Internet as a tool for effective marketing. Students will learn how the Internet has impacted the marketing environment, consumers, and the elements of the marketing mix, and explore implications for a company’s marketing plan.

Program

Marketing

Objectives

• Describe the philosophy and theories of organizational behaviorrn-Explain the concept of perception inside work settingrn-Explain the learning theories on people behaviorrn-Describe the motivation theories and their impact on employees behaviorrn