Motion picture marketing

  • Media Management |
  • English

Description

This course is designed to give students a basic understanding of the key business issues relating to producing, distributing, marketing, and exploiting feature films. The course will examine the general paradigm of the movie business.

Program

Media Management

Objectives

  • by the end of the course the students will be able to rn-Understand commercial aspects of film distribution and exhibition.rn-Understand operation of independent and chain film houses, including distribution, film revenues, sales, contracts, advertising, and promotion.rn

Textbook

Data will be available soon!

Course Content

content serial Description
1Introduction to the business of Motion Pictures
2Motion pictures main players
3DIY model / Financing 101 Financial independence model
4Film financing 101 film assets …cont
5Building a Library, Deal making& Acquiring Rights
6The traditional Theatrical model Distribution
77th exam
8Theatrical Exhibition Cont
9Marketing & Branding
10Marketing & Branding (continued)
11Ancillary Exploitation & Revenue
1212th exam
13Ancillary Exploitation & Revenue continued
14Future Trends and Technologies
15Industry survival tips
16Final exam (a group project presentation as well as a final exam)

Markets and Career

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Courses
  • Degree Bachelor
  • Code: MD421
  • Credit hrs: 3
  • Prequisites: MD322 , MD324
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