Entertainment business

Description

The objective of this course is to introduce students to the concepts, analyses, and activities that comprise the management of global entertainment enterprises, and to provide practice in assessing and solving related business problems. This course provides students with unique learning opportunities to gain insight into various management s within the entertainment industry. As such, the course provides a balanced approach to the business, providing a value-added, “real world” education in the marketing of entertainment products with a considerable focus on customer or user experience. The course will also include learning about distribution and exhibition, marketing and building audience awareness, research applications, and preparation for career in the industry.

Program

Media Management

Objectives

• By the end of the course the student will:rn-Gain a framework for understanding entertainment management strategies in the global marketplacern-Gain familiarity with key strategic issues that cut across the entire entertainment and business landscapern-Learn basic and unique concepts, terms and management principles that apply to the entertainment industryrn-Understand the basic economic principles underlying all aspects of the entertainment industryrn-Appreciate the challenge involved in marketing and managing entertainment in rapidly changing technological and global environmentrn-Understand marketing and other al aspects of managing global entertainment enterprises.rn