Research methods for media

Description

This course provides a comprehensive coverage of both quantitative and qualitative social science methods used in research about the media and its role in society. The course will help show students exactly how to design and implement meaningful small-scale research, covering experimental research methods in Social Psychology. Students will learn and experience research effectively through actually using the research process. Research design, data collection, analysis, validity, and report writing will all be covered. A substantial part of the course requirements are written. The format of the course will be mixture of lecture and discussion, writing, and demonstrations.

Program

Media Management

Objectives

• This course intends to: rn• Help students explores both qualitative and quantitative approaches of research in order for them to understand and be able to choose the right approach for a particular problem rn• Help students identify basic mass communication theoriesrn• Allow students to be fimiliar with key terms in scientific research such as hypothesis and independent variable rn• Teach students how to identify appropriate data collection technique(s) for a given research problem rn• Allow students to understand ethical situations that might arise in mass media research rn• Help students to design a research project - indicating hypotheses, best data collection method, best way to analyze datarn• Help students do basic statistics procedures using SPSS (Perform simple statistical tests on a provided dataset using SPSS and Interpret results of statistical tests) rn