Radio production

Description

The course provides students with a major guide to radio broadcasting using contemporary examples, case studies and illustrations. It examines the various components that make radio from music selection to news presentation. It explores the high growth of commercial radio and the birth of digital audio broadcasting and internet radio. The course aims to develop students` skills in the creative, technical, and business aspects of the radio broadcasting. Students will have solid foundation about the history and evolution of radio, radio vocabulary, adapt to the conditions of the radio studio and use the different Audio digital Equipment. The course helps students to establish a radio station identity through market positioning, advertising, non-profit involvement, and using current technology.

Program

Media Management

Objectives

• By the end of the term, students should be able to:rn• Identify the key terms and technical concepts of radio broadcasting.rn•Analyze the different styles and tools of radio broadcasting.rn rn• Understand the different types of radio programming.rnrn•Demonstrate an understanding of the elements involved in producing a daily radio program.rnrn•Create powerful radio. rnrn•Demonstrate the speaking and listening skills needed for radio.rn•Discover the secrets of engaging and holding an audience. rn•Discover personal strengths and how to sell them to potential employers.rnrn•Develop voice quality and communication skills.rnrn•Learn to appreciate and adapt to different market sizes.rn