The business of broadcasting

  • Media Management |
  • English

Description

The course provides historical background of the television business, the operational structure of stations and networks, the development of cable and satellite broadcasting, and the programming policies and strategies of the present broadcasting industry. The course provides a road map to business practices and methods of operation of broadcasting up to the end of the 21st century.

Program

Media Management

Objectives

  • By the end of the course, students will be able to:rn-Describe the historical progression of broadcasting in the world.rn-Discuss the employment opportunities and skills demanded of those working in the field of broadcasting.rn-Assess the demands of broadcast advertising, incorporating the personal skill of preparing a professional quality production for television or radio with possible broadcast on student media in mind.rn-Compare and contrast distinctions among character and operating procedures of broadcast networks, syndicated programming services, national advertising representatives, advertising agencies, and news services.rn

Textbook

Data will be available soon!

Course Content

content serial Description
1Introduction to the course. Syllabus. “Media ProfessionalsrnDiscuss the State of the Media.” “Radio: Inside .”rn “A Visit to a Commercial Television Station.” Using Video rn
2Cable TV, the movies, and other forms of telecommunications
3Law and regulations of telecommunications. FCC
4Advertising issues and the ratings game
5Business practices.
6Movies. The filmmaking process: pre-production, production, and postproduction.rnVideo: “Are Movie Ratings Effective?”rn
77th exam
8Media Sharing.
9Overview of intellectual property, privacy, and defamation law issues.
10Copyrights and trademarks. Appropriation. Rights of publicity. Libel law.rn
11Ethical issues in telecommunications.
12Applied project
13Careers in telecommunication
14Perspectives on the future. The Internet.
15Reviews
16Final exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: MD222
  • Credit hrs: 3
  • Prequisites: MD212
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