Introduction to mass media

Description

Introduction to Mass Media is a course designed for new communication students. It examines the nature and history of mass communications, including books, newspapers, magazines, radio, sound recording, motion pictures, broadcast and other kinds of television, and the Internet. The course also considers media theory, the economics and regulation of the media, perspectives on journalism, and the societal impact of mass communication.

Program

Media Management

Objectives

• By the end of the term, students should be able to:rn• Understand and explain the elements of the communication process in different settings.rn• Recognize and discuss major developments of media history.rn•Understand the use and Impact of various media forms. rn• Be acquainted with the nature and impact of media regulation.rn• Appreciate and discuss ethical and informal controls of the media.rn• Identify a variety of career options in the mass media.rn• Discuss the societal impact of mass communications.rn