E-business Fundamentals

  • College of Computing & Information Technology |
  • English

Description

This course introduces and defines the concepts of e-Business and e-Commerce models, for both B2C and B2B businesses and introduces the basic business concepts required for understanding of e-Commerce firms including industry structure, value chain, customer Relationship Management (CRM), firm strategy, and social and ethical issues . The course covers the technology infrastruc-ture for e-Business/e-Commerce, e-Payments systems, e-Commerce marketing communications, secure transactions, and online services and communities.

Program

Information Systems Program

Objectives

  • 1. Understand the difference between e-Business and e-Commerce.
    2. Understand the models of e-Commerce.
    3. Identify and implement the steps of building e-Commerce web sites.
    4. Recognize the e-Commerce infrastructure.
    5. Be familiar with the e-Payment systems.
    6. Understand the e-Commerce Marketing concepts.
    7. Understand the requirements and methods of e-Commerce secure transactions.

Textbook

K. C. Laudon and C. G. Traver, E-commerce: Business, Technology, and Society, Prentice Hall

Course Content

content serial Description
1The Revolution Continues
2E-commerce Business Models and Concepts
3E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5E-commerce Security and Payment Systems
6E-commerce Marketing Concepts: Social, Mobile, and Local
77th Week Exam
8E-commerce Marketing Communications
9Ethical, Social, and Political Issues in E-commerce
10Online Retailing and Services
11Online Content and Media
1212th Week Exam
13Social Networks, Auctions, and Portals
14B2B E-commerce: Supply Chain Manage-ment and Collaborative Commerce
15Revision
16Final Exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: IS371
  • Credit hrs: 3
  • Prequisites: IS171
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