Hospitality Marketing

  • Cardiff's Metropolitan University |
  • English

Description

Help Student Master the Basic Concepts and practices of hospitality marketing.rnTo be able to analyze the rapid changes in the hospitality industry and make proper decision.rn

Program

B.Sc. Hotel Management

Objectives

  • 1. Provide an understanding of the hospitality and tourism marketing process. rn2. Developing hospitality and tourism marketing opportunities and strategy while appreciating the role of customer behavior in affecting the marketing environment.rn3. Learn how to develop the hospitality and tourism marketing mix.rn

Textbook

Data will be available soon!

Course Content

content serial Description
1Marketing for Hospitality and tourism
2Service characteristics for hospitality and tourism
3Role of marketing in strategic planning
4The Marketing Environment
5Consumer buying behavior
6Brand Strategy and Management
77th week exam
8Consumer service quality strategies / field Trip
9Internal Marketing
10Products and pricing
11Promoting products: communication and promotion
1212th week exam oral presentation
13Promoting products : Public relation and sales promotion
14Electronic Marketing
15Destination Marketing
16Final Exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: HM331
  • Credit hrs: 3
  • Prequisites: None
Download.pdf
Apply Now

Start your application

Start The your journey to your new career.
SUBMIT IT NOW