Customer Relationship Management

Description

ِAt the end of this course students will be able to : 1- Acknowledge the role of customer relationship management in supply chain 2- Design customer relationship management strategies 3-cknowledge the role of information technology in customer relationship management 4- Analyze and evaluate information and factors that affect the implementation and success of the customer relationship strategy 5- Analyze case studies to discuss the good and bad decisions in customer relationship management 6- Create innovative solutions to solve the problems and challenges facing the organizations by using IT applications in customer relationship management 7- Work in teams to develop leadership skills. 8- Students will use oral, written, technology supported communication skills

Program

Logistics and Supply chain Management

Objectives

• This course introduces the basic theories and practices of customer relationship management, including identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer centric products and services toward providing customer value. The course provides hands on experience with popular analytical CRM and data mining tools that are widely used in the industry.