Principles of Marketing

College of International Transport and Logistics |
English

Description

This course aims at utilizing concepts learned in Basic marketing and international business; students will explore the significant marketing problems related to the global market. Social, economic, political, and legal restraints are analyzed. Market research, product constraints, pricing, distribution, and promotion are studied in depth.

Program

Supply Chain Management

Objectives

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Textbook

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Course Content

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Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Bachelor
Code: EL213+AL213
Credit hrs: 3
Prequisites: EL112 or AL112

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