Description

This course is the final course in the major before the students graduate, thus they should have a good background about the marketing classics and the new marketing trends in the market. In this course the students are required by their finals to hand in their researches (small thesis) about the marketing topic they choose

Program

B.Sc. Marketing

Objectives

The Course has 2 main objectivesrn-Exposure, Discussion and Analysis of basic classical and contemporary marketing articles by various marketing scholars/masters.rn-Focusing on contemporary trends in marketing and testing their applicability or usefulness in the Egyptian market.rn

Textbook

Data will be available soon!

Course Content

content serial	Description
1	Article 1 Marketing as Exchange by Richard Bagozzi
2	Cont. Marketing as Exchange by Richard Bagozzi
3	Article 2 The Globalization of Markets byTheodore Levitt
4	Cont The Globalization of Markets byTheodore Levitt
5	Project follow up
6	Article 3 The effects of physical surroundings by El Said & Farrag
7	7th Week Exam
8	Cont. The effects of physical surroundings by El Said & Farrag
9	Article 4 High Performance Marketing by Jagdeth sheth
10	Article 5 A different Approach to develop new products by Robert brass
11	Article 6 Mind your price cues by Eric Anderson
12	Individual Project Presentations
13	Individual Project Presentations
14	Mobile Advertising or Mobile Marketing. A Need for a New Concept?
15	Mobile Advertising or Mobile Marketing. A Need for a New Concept?
16	Final Presentations

Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Bachelor
Code: EA428
Credit hrs: 3
Prequisites: EA326

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Advanced Studies in Marketing