Public Relations

  • Media Management |
  • English

Description

This course exposes students to in depth knowledge of public relation, by understanding the roles, tools and importance of PR nowadays in the dynamic environment. Furthermore, students will learn how to deal with crisis and issue management, and how to affect the public opinion. After having a full picture of the PR’s duties students will learn how to communicate their publics and make a consumer research

Program

Media Management

Objectives

  • To discuss Public relations as an essential marketing and tool. Where students need to learn the effect of good public relations departments nowadays in the globalized market. This course has two main objectives providing students with a solid background in public relations theories and principles, and, to discuss and analyze public relations practices and contemporary cases.

Textbook

Data will be available soon!

Course Content

content serial Description
1What is Public Relations?
2Communication
3Communication( Continued)
4Crisis Management
5Public opinion
6Public opinion ( Continued)
77th week Exam
8Research
9Media Relations
10Consumer Relations
11Public Relations and Social Media
12Project Presentations
13Project Presentations
14Public Relations Writing
15Final Revision
16Final Exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA426
  • Credit hrs: 3
  • Prequisites: EA327, EA612
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