Principles of Marketing

  • College of Management & Technology |
  • English

Description

This introductory course exposes students to nature and scope of marketing, marketing systems, the marketing environment, definition of market, market segmentation and buyer’s behavior. Furthermore, students shall be exposed to product development, pricing, promotion and basic distribution strategies and more importantly the application of these topics to the Egyptian environment and market.

Program

Marketing and International Business

Objectives

  • -Understand the definition, nature and scope of marketing.rn-Acquire a full understanding about marketing strategy, environment and process.rn-Exposure to product, service and branding strategies. rn-Acquire knowledge about pricing, promotion and distribution approaches and strategies.rn-Exposure to contemporary issues in marketing.rn

Textbook

Data will be available soon!

Course Content

content serial Description
1Chapter 1: Marketing, managing profitable customer relationships
2Chapter 1 …continued
3Chapter 2: Company and Marketing Strategy
4Chapter 3: The Marketing Environment.
5Chapter 3…. Continued.
6Chapter 7: Segmentation, Targeting and Positioning.
77th week Exam
8Chapter 7…. Continued
9Chapter 8: Product, Services and Branding Strategies.
10Chapter 9: Product- Life Cycle (P.328)
11Chapter 10: Pricing Approaches(P. 357) & Strategies (370 – 382)
1212th week exam
13Chapter 14… IMC Strategy
14Chapter 18: Marketing in the digital age continued
15Chapter 18: Marketing in the digital age continued
16Final Presentation
1Chapter 1: Marketing, managing profitable customer relationships
2Chapter 1 …continued
3Chapter 2: Company and Marketing Strategy
4Chapter 3: The Marketing Environment.
5Chapter 3…. Continued.
6Chapter 7: Segmentation, Targeting and Positioning.
77th week Exam
8Chapter 7…. Continued
9Chapter 8: Product, Services and Branding Strategies.
10Chapter 9: Product- Life Cycle (P.328)
11Chapter 10: Pricing Approaches(P. 357) & Strategies (370 – 382)
1212th week exam
13Chapter 14… IMC Strategy
14Chapter 18: Marketing in the digital age continued
15Chapter 18: Marketing in the digital age continued
16Final Presentation
1Chapter 1: Marketing, managing profitable customer relationships
2Chapter 1 …continued
3Chapter 2: Company and Marketing Strategy
4Chapter 3: The Marketing Environment.
5Chapter 3…. Continued.
6Chapter 7: Segmentation, Targeting and Positioning.
77th week Exam
8Chapter 7…. Continued
9Chapter 8: Product, Services and Branding Strategies.
10Chapter 9: Product- Life Cycle (P.328)
11Chapter 10: Pricing Approaches(P. 357) & Strategies (370 – 382)
1212th week exam
13Chapter 14… IMC Strategy
14Chapter 18: Marketing in the digital age continued
15Chapter 18: Marketing in the digital age continued
16Final Presentation
1Chapter 1: Marketing, managing profitable customer relationships
2Chapter 1 …continued
3Chapter 2: Company and Marketing Strategy
4Chapter 3: The Marketing Environment.
5Chapter 3…. Continued.
6Chapter 7: Segmentation, Targeting and Positioning.
77th week Exam
8Chapter 7…. Continued
9Chapter 8: Product, Services and Branding Strategies.
10Chapter 9: Product- Life Cycle (P.328)
11Chapter 10: Pricing Approaches(P. 357) & Strategies (370 – 382)
1212th week exam
13Chapter 14… IMC Strategy
14Chapter 18: Marketing in the digital age continued
15Chapter 18: Marketing in the digital age continued
16Final Presentation

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA211
  • Credit hrs: 3
  • Prequisites: EA121
Download.pdf
Apply Now

Start your application

Start The your journey to your new career.
SUBMIT IT NOW