Description

Introduction to the course – Introduction to media (Understanding the media)., Communication Process, types & barriers of communication, Public Speaking Art (skills of writing public speech and skills of performing), Printed Newspapers( history, organizational system, types, and writing characteristics) Magazines (content types & designs) , Online journalism (advantages & disadvantages, effects on traditional journalism), Radio (history, development, types of content, online radio), Television, Introduction to Public relations, Advertising , Advertising appeals, Social marketing (definitions, techniques, case studies.

Program

IS -132 CRs

Objectives

• This course is designed to give students basic information on the nature and history of mass media. It introduces students to the concept of communication, approaches to the media as well as media form and content. The course also touches upon types of mass media, including print media, radio and television, the new media, The students are exposed to crucial areas such as public relations, advertising, censorship and freedom of speech.