This course introduces and defines the concepts of e-Business and e-Commerce models, for both B2C and B2B businesses and introduces the basic business concepts required for understanding of e-Commerce firms including industry structure, value chain, customer Relationship Management (CRM), firm strategy, and social and ethical issues. The course covers the technology infrastructure for e-Business/e-Commerce, e-Payments systems, e-Commerce marketing communications, secure transactions, and online services and communities
IS -132 CRs
K. C. Laudon and C. G. Traver, E-commerce: Business, Technology, and Society, Prentice Hall.
| content serial | Description |
|---|---|
| 1 | The Revolution Continues |
| 2 | E-commerce Business Models and Concepts |
| 3 | E-commerce Infrastructure The Internet, Web, and Mobile Platform |
| 4 | Building an E-commerce Presence Web Sites, Mobile Sites, and Apps |
| 5 | E-commerce Security and Payment Systems |
| 6 | E-commerce Marketing Concepts Social, Mobile, and Local |
| 7 | E-commerce Marketing Communications |
| 8 | Ethical, Social, and Political Issues in E-commerce |
| 9 | Ethical, Social, and Political Issues in E-commerce (cont) |
| 10 | Online Retailing and Services |
| 11 | Online Content and Media |
| 12 | Social Networks, Auctions, and Portals |
| 13 | Social Networks, Auctions, and Portals(cont) |
| 14 | B2B E-commerce Supply Chain Management and Collaborative Commerce |
| 15 | Revision |
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