This course introduces and defines the concepts of e-Business and e-Commerce models, for both B2C and B2B businesses and introduces the basic business concepts required for understanding of e-Commerce firms including industry structure, value chain, customer Relationship Management (CRM), firm strategy, and social and ethical issues. The course covers the technology infrastructure for e-Business/e-Commerce, e-Payments systems, e-Commerce marketing communications, secure transactions, and online services and communities
IS -132 CRs
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