Introduction to Mass Communication

  • Computer Science |

Description

Introduction to the course – Introduction to media (Understanding the media)., Communication Process, types & barriers of communication, Public Speaking Art (skills of writing public speech and skills of performing), Printed Newspapers( history, organizational system, types, and writing characteristics) Magazines (content types & designs) , Online journalism (advantages & disadvantages, effects on traditional journalism), Radio (history, development, types of content, online radio), Television, Introduction to Public relations, Advertising , Advertising appeals, Social marketing (definitions, techniques, case studies.

Program

Bachelor of Computer Science - 132 CRs

Objectives

  • This course is designed to give students basic information on the nature and history of mass media. It introduces students to the concept of communication, approaches to the media as well as media form and content. The course also touches upon types of mass media, including print media, radio and television, the new media, The students are exposed to crucial areas such as public relations, advertising, censorship and freedom of speech.

Textbook

Introduction to Mass Communication 10th Edition by Stanley Baran (Author)

Course Content

content serial Description
1Introduction to the course – Introduction to media (Understanding the media)
2Communication Process, types & barriers of communication
3Public Speaking Art (skills of writing public speech and skills of performing)
4Printed Newspapers( history, organizational system, types, and writing characteristics)
5Magazines (content types & designs)
6Online journalism (advantages & disadvantages, effects on traditional journalism)
77th assessment (written exam & speech performance record )
8Radio (history, development, types of content, online radio)
9Television (history, development, programs types)
10Introduction to Public relations (definition, techniques & applications)
11Advertising (definition, types, case studies)
1212th assessment (project on Adobe Premier program)
13Advertising appeals / feedback on the 12th assessment
14Social marketing (definitions, techniques, case studies)
15Final revision

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.

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