The Department Provides an abundance of opportunities to engage with....
Media Management is an interdisciplinary program that combines management discipline with media studies with specific focus on practical applications in our TV and Radio studios. Upon completion of the program, students will develop knowledge and skills to enter careers in creative industries. Areas of work may include digital marketing, advertising, digital media, television and radio, film and video, journalism, writing and reporting, events management, media relations and public relations.
Our program is internationally accredited by the Association to Advance Collegiate Schools of Business (AACSB). We offer a BSc. in Media Management that is accredited by the Egyptian supreme council of higher education. Also, we have a collaboration with the University of Hull in United Kingdom to offer a Dual Degree in Media Management that allow students upon graduation, to earn two certificates from Egypt and UK.
Demonstrate our students' knowledge and skills throughout their academic journey
Media management students develop hands-on-experience for a wide range of roles involved in conceptualizing, producing, and editing several types of digital content for different media channels. The career prospects involve media research and design, writing and reporting, brand identity, visual storytelling, videography and editing, online content, and media projects management.
The field of media and business communication is dynamic and evolving, offering opportunities in a wide range of industries. Obtaining a degree in media management can open-up a variety of career paths' opportunities in internal and external communication for a company including media production, managing media relations and social media channels, developing and implementing integrated marketing communication campaigns to enhance the company's brand and reputation.
Media management students have promising career prospects in social media management, they learn how to build strong digital presence and leverage brand visibility online through designing and creating content, managing online campaigns to engage customers, and build online communities. Organizations across all sectors such as retail, e-commerce, hospitality, healthcare, entertainment and more require professionals who can create and implement successful social media strategies.
Media Management graduates can find career opportunities in broadcasting, advertising, photography, and other areas.
Learn how to manage digital communication channels, advertisements campaigns and brands
The Department Provides an abundance of opportunities to engage with....