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College of Management and Technology  Alexandria
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Research Methods and Audience Analytics

  • Media Management |

Description

This course aims to help students understand how to conduct research in media-related fields.

Program

Media Management (3-year track)

Objectives

  • The course will develop the critical thinking skills of studentsز They will learn how to identify research problems, collect data, evaluate sources and analyze it using appropriate type of methodology and interpret results. The students will learn how to use data analysis tools to track and analyze audience behavior on various media platforms such as social media, websites, and mobile apps. By the end of the course, students will develop knowledge and skills to conduct effective market research and interpret audience analytics.

Textbook

The course will develop the critical thinking skills of studentsز They will learn how to identify research problems, collect data, evaluate sources and analyze it using appropriate type of methodology and interpret results. The students will learn how to use data analysis tools to track and analyze audience behavior on various media platforms such as social media, websites, and mobile apps. By the end of the course, students will develop knowledge and skills to conduct effective market research and interpret audience analytics.

Course Content

content serial Description

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: BMM3144
  • Credit hrs: 3
  • Prequisites: EBE1242 BMM2150 BMM2104
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