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College of Management and Technology  Alexandria
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Brand Identity and Visual Communication

  • Media Management |

Description

The course is intended to provide students with the skills necessary to integrate design principles and visual communication and create impactful brand identities across a variety of media platforms.

Program

Media Management (3-year track)

Objectives

  • The students will develop knowledge and understanding of how to use brand identity and visual communication strategies for business, and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication.

Textbook

The students will develop knowledge and understanding of how to use brand identity and visual communication strategies for business, and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication.

Course Content

content serial Description

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: BMM2105
  • Credit hrs: 3
  • Prequisites: BMM2101
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