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College of Management and Technology  Alexandria
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Principles of Marketing

  • Media Management |

Description

This course introduces the students to the principles and problems of marketing goods and services. Topics include promotion and pricing strategies for products.

Program

Media Management (3-year track)

Objectives

  • Upon completion of this course, students should be able to apply marketing principles in organizational decision-making.

Textbook

Upon completion of this course, students should be able to apply marketing principles in organizational decision-making.

Course Content

content serial Description

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: BMK1104
  • Credit hrs: 3
  • Prequisites: BMK1103
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