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Home Colleges Marketing and international Business Objectives

Marketing and international Business

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        Marketing and international Business

        Objectives

        Business Administration PLOs:

        1. Acquire Knowledge and understanding regarding major concepts, theories, and contemporary issues in Business Administration/MIB context.

        2. Analyze, interpret and apply theories in real Business Administration/ MIB context.

        3. Use scientific models in problem solving.

        4. Effectively communicate, work in teams and present their findings effectively.

        • Realize the distinguished level and precedence in education.
        • Recruit and retain academically prepared and diverse student body
        • Recruit the nationally and globally recognized faculty members.
        • Develop and support prominent undergraduate and graduate programs that satisfy the national and international requirements.
        • Realize the distinguished level and precedence in research.
        • Encourage student volunteer activities and community service.
        • Develop infrastructure and financial resources.

        Values

        • Excellence and devotion in education.
        • Democracy, mutual respect and integrity.
        • Academic research transparency.
        • Equality and justice.
        • Social responsibility.

         

        Program Map

        1. Program Title

        • Marketing & International Business

        2. Intended Learning Outcomes

        • 2-1. Knowledge and Understanding
          • Know the scientific methods to resolve problems and take decisions on different managerial levels.
          • Understand the foundations for preparing plans, programs, and policies in accordance with the institution’s requirements.
          • Perceive the foundations of marketing feasibility studies and evaluate investment proposals.
          • Learn the foundations of designing organizational structures, systems and administrative manuals for the various activities in the institution.
          • Understand the modern managerial philosophies such as total quality management and restructuring and taking advantage of opportunities and applying it in different work settings.
          • Learn principles of leadership and influencing others.
          • Understand organizational communication and work relationships.
          • Understand principles of motivation of others.
          • Know the principles and concepts of policies, strategies and plans and requirements used to meet the expectations of organizational stakeholders.
        • 2-2. Intellectual Skills
          • Ability to practice creative and innovative thinking when facing different managerial situations.
          • Link between environmental changes and decision making patterns.
          • Preparing scenarios, strategies, and different models to deal with managerial issues and situations.
        • 2-3. Professtional/Practical Skills
          • Prepare strategic plans and working plans and policies
          • Prepare and design different work systems.
          • Design and develop organizational hierarchies.
          • Design and manage management information systems and databases.
          • Prepare feasibility studies and project evaluation.
          • Prepare marketing and sales plans. Financial analysis and investment projects evaluation.
          • Analysis of Markets.
          • Prepare plans and programs for usage, development and maintenance of financial and human resources, as well as other resources.
          • The practical application of modern scientific methods and systems in the field of Business Administration.
        • 2-4. Transferable/Key Skills
          • Learn effective time management.
          • Practice effective communication and influencing others.
          • Practice team work.
          • Apply cognitive and intellectual development and continuous self-learning.
          • Learn methods and techniques for solving problems with high competency on individual or institutional level .
          • Gain presentational skills and dialogue.
          • Learn self-management and dealing with work pressure.
          • Practice innovation, development and continues improvement in work.
          • Use terminologies related to program topics.
          • Proficient use of a widely used foreign language.

         

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