• 19838
    • Login
      • New Applicants
      • Students
      • Staff
    • En
      • Ar
  • search
    • Information for
      • New Applicants
      • Students
      • Faculty & Staff
      • Alumni
      • Visitors
    • AASTMT Today
      • News
      • Events
      • Albums
  • AASTMT
Logo Logo
Apply Now
College of Management and Technology  Alexandria
Apply Now
  • About CMT
    • Dean's Message
    • Mission
    • Accredetations
    • CMT Staff
      • ِAdministration
      • Faculty Members
      • Staff
    • College History
  • Academics
    • Undergraduate
      • Business Information Systems
      • Finance and Accounting
      • Hotels and Tourism
      • Marketing & International Business
      • Media Management
      • La Section Francophone Programme de Management
      • Political Science
    • International Programs
      • International Agreements
    • E-Learning Systems
    • Academic Regulations
  • Postgraduates
    • MSc in Business Administration
    • MSc in Accounting
    • PhD in Business Administration
  • News & Events
    • News
    • Events
  • Admission
  • Training Opportunities

Home Colleges Marketing and international Business Objectives

Marketing and international Business

Explore More

  • Home
  • About MIB
    • Overview
    • Objectives
    • Job Opportunities
    • Marketing and International Business
    • Administrative Staff
    • Academic Staff
    • Staff
  • Contacts
Marketing and international Business

Objectives

Business Administration PLOs:

1. Acquire Knowledge and understanding regarding major concepts, theories, and contemporary issues in Business Administration/MIB context.

2. Analyze, interpret and apply theories in real Business Administration/ MIB context.

3. Use scientific models in problem solving.

4. Effectively communicate, work in teams and present their findings effectively.

  • Realize the distinguished level and precedence in education.
  • Recruit and retain academically prepared and diverse student body
  • Recruit the nationally and globally recognized faculty members.
  • Develop and support prominent undergraduate and graduate programs that satisfy the national and international requirements.
  • Realize the distinguished level and precedence in research.
  • Encourage student volunteer activities and community service.
  • Develop infrastructure and financial resources.

Values

  • Excellence and devotion in education.
  • Democracy, mutual respect and integrity.
  • Academic research transparency.
  • Equality and justice.
  • Social responsibility.

 

Program Map

1. Program Title

  • Marketing & International Business

2. Intended Learning Outcomes

  • 2-1. Knowledge and Understanding
    • Know the scientific methods to resolve problems and take decisions on different managerial levels.
    • Understand the foundations for preparing plans, programs, and policies in accordance with the institution’s requirements.
    • Perceive the foundations of marketing feasibility studies and evaluate investment proposals.
    • Learn the foundations of designing organizational structures, systems and administrative manuals for the various activities in the institution.
    • Understand the modern managerial philosophies such as total quality management and restructuring and taking advantage of opportunities and applying it in different work settings.
    • Learn principles of leadership and influencing others.
    • Understand organizational communication and work relationships.
    • Understand principles of motivation of others.
    • Know the principles and concepts of policies, strategies and plans and requirements used to meet the expectations of organizational stakeholders.
  • 2-2. Intellectual Skills
    • Ability to practice creative and innovative thinking when facing different managerial situations.
    • Link between environmental changes and decision making patterns.
    • Preparing scenarios, strategies, and different models to deal with managerial issues and situations.
  • 2-3. Professtional/Practical Skills
    • Prepare strategic plans and working plans and policies
    • Prepare and design different work systems.
    • Design and develop organizational hierarchies.
    • Design and manage management information systems and databases.
    • Prepare feasibility studies and project evaluation.
    • Prepare marketing and sales plans. Financial analysis and investment projects evaluation.
    • Analysis of Markets.
    • Prepare plans and programs for usage, development and maintenance of financial and human resources, as well as other resources.
    • The practical application of modern scientific methods and systems in the field of Business Administration.
  • 2-4. Transferable/Key Skills
    • Learn effective time management.
    • Practice effective communication and influencing others.
    • Practice team work.
    • Apply cognitive and intellectual development and continuous self-learning.
    • Learn methods and techniques for solving problems with high competency on individual or institutional level .
    • Gain presentational skills and dialogue.
    • Learn self-management and dealing with work pressure.
    • Practice innovation, development and continues improvement in work.
    • Use terminologies related to program topics.
    • Proficient use of a widely used foreign language.

 

Explore The Academy

  • About AASTMT
  • Maritime
  • Admission
  • Campuses
  • Student Affairs
  • Services

Academics

  • Education
  • Colleges
  • Arab Academy International Study Center
  • Deaneries
  • Institutes
  • Centers
  • Complexes
  • Certificates Verification

Get In Touch

  • Contact Us
  • Maps and Locations
  • Virtual Tour
  • Jobs and Vacancies

Stay Connected

© 2025 | All Right Reserved - AASTMT
  • Policies & Terms of Use
  • Copyright
  • Sitemap
  • Policies for Social Media Accounts