Marketing has always been a challenging and creative business discipline. As a backbone of most successful multinational and global corporations, marketing presents new challenges to the business and academic world in terms of both theory and practice. The globalization of business has opened up new markets and has altered the nature of competition. The world is becoming a global village and the need for better understanding international business practices, policies and strategies is indispensable. Accordingly the College of Management and Technology has decided to establish the Department of Marketing & International Business to better focus on the marketing students’ needs, introduce new majors with an international/ global perspective and face the new challenges in the Egyptian business environment. The Department of Marketing & International Business currently offers a Major in Marketing with an international/ global perspective that faces the new challenges in the business environment. The Marketing and International Business Department currently offers an educational service giving it a practical flavor as well as getting it in touch with the corporate sector for preparing students to the real industry practices.
For 50 years, The Arab Academy for science, technology and maritime transport has been guided by quality, perseverance, and commitment. This allows us to achieve educational success, and continues to guide us through many initiatives yet to come. At the College of Management and Technology, we believe that determination, persistence and tenacity are key aspects to a successful journey. As an AACSB accredited business school, we are committed to the higher levels of quality in our educational programs and we vow to accompany our students in every step they take, while also collaborating with reputable international universities including Northampton, Coventry, and Hull.
In the Marketing and International Business department, we believe that marketing’s job is never done. It’s about perpetual motion, we must continue to innovate every day. By offering our students real life experiences through guest speakers, sessions, workshops, field visits as well as internship programs, we hope to help them start their career with all the tools needed to face the dynamic work environment of today.
Dr. Ayman Metwally - Chairman of the Marketing and International Business department
